How to Monitor Social Media Mentions
Why Social Monitoring Matters
Social media conversations happen in real time. A viral complaint can escalate in hours if unaddressed. Conversely, positive mentions are opportunities to engage and amplify. Automated monitoring ensures you're part of every relevant conversation.
What to Track
Monitor your brand name, product names, common misspellings, competitor names, and industry keywords. Track hashtags relevant to your campaigns and branded terms used by your community.
Setting Up Monitoring
AlertPulse scans public social media content for your keywords and sends alerts when new mentions are detected. You can filter by sentiment to prioritize negative mentions that need immediate response.
Engagement Best Practices
Respond to mentions within 1 hour when possible. Thank positive mentions, address complaints empathetically, and engage with relevant discussions. Consistent engagement builds brand loyalty and can turn critics into advocates.
Start monitoring social media monitoring today
Set up your first monitor in under 2 minutes. Free plan available.